HEDG, Redefining Alternative Investment Identity
HEDG needed a brand that could command respect in the institutional alternative investment market while remaining approachable to the next generation of wealth managers. We built a complete brand system, strategy, visual identity, typography, tone of voice, that positioned them as the category leader from day one.
SignalFox, Trading Platform UX
A signals-based trading platform competing with institutional tools. We designed the full digital experience, from onboarding to live trading interface, prioritising signal clarity and decision speed without sacrificing the trust cues that convert first-time users.
Mr.Play, Regulated Market Brand Identity
Launching a consumer gaming brand in a heavily regulated European market requires balancing personality with compliance. We defined the brand character, built the full identity system, and established campaign guidelines that scaled across 6 markets.
888 Holdings, Global Brand Architecture
As Head of Creative at 888 Holdings (FTSE-listed), I built and led the entire global creative function, establishing brand architecture for multiple product lines, unifying creative standards across 10+ regulated markets, and scaling the brand from a single entity to a multi-product platform trusted by millions.
Crypto Platform, Digital Experience Design
A digital experience for a crypto investment platform targeting retail investors who needed to feel confident, not overwhelmed. We designed the information architecture, visual system, and key conversion flows to reduce friction and build trust at every decision point.
Trade Signals, Mobile Trading Experience
Mobile-first trading signal app for retail investors. We designed the product identity and complete mobile UX, from alert system design to portfolio summary screens, with a focus on translating complex market data into confident, readable interfaces.
Shineye — Luxury Jewellery Brand & App Experience
Brand identity and digital product design for a premium jewellery concept. We built the full visual language, from wordmark to product photography art direction, and designed the app experience to mirror the tactile intimacy of fine jewellery discovery.
888.com — Product Brand Strategy & UX
Leading the strategic repositioning and UX redesign of 888's flagship product brand across casino, poker, and sports verticals. Defined brand architecture, unified the visual system, and redesigned key user flows to improve trust signals and retention across regulated markets.
Klips — Dashboard & Marketing Design System
End-to-end design work for Klips, a business intelligence dashboard platform. From product UX and interface design to full marketing identity and campaign assets, we built the brand presence that helped them scale from startup to acquired product.